"Hi, I am Edward. Let me help you with data, analytics, and AI as this is the foundation of every digital enterprise in which functional insights drive business outcomes."
― My background
I have a deep understanding of CRM, Martech and business strategy, including social data , data governance, data visualization , dashboard UX design and predictive analytics.
Experienced with Agile / Scrum methodologies .Good experience of Salesforce full cycle project implementation.
Proficient with Advance SAQL and working with Dataset XMD Json and dataflow Json.
I have excellent leadership and interpersonal skills. I am a team player with the ability to work effectively with all levels of organizations and individual.
On a personal note, I am a father of two amazing children. We enjoy spending time traveling internationally and learning about different cultures.
We are native New Yorkers but currently reside in South Florida .
Agile Software Development
SAQL / Json
Salesforce Marketing Cloud
― Work experience
PwC / July 2016 - Present
Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels to provide a holistic view of marketing and sales efforts
Project Lead, Data Acquisition and Client Data Management
Konica Minolta / Aug 2015 - July 2016
Defines data governance and data quality across direct channels with the goal of improving data driven segmentation of multichannel marketing campaigns while also using predictive modeling to define customer segments
Iona University- LaPenta School of Business - New Rochelle, NY
M.B.A / Specializations in Information Systems and International Business
Union College - Schenectady, NY
Eloqua B2B Luminary Certification
Salesforce Trailhead Superbadges
EY / Aug 2016 - Aug 2018
Launched the firm's email group management system, along with helping in the conversion of the firm's legacy Lotus Notes Domino Directory to Microsoft Exchange Active Directory system
KPMG / Nov 2005 - Apr 2010
Spearheaded all database related initiatives for Global Business Operations including database administration and developing SQL stored procedures for reporting purposes
― MARKETING EMAIL PERFORMANCE
The email performance dashboard allows you to view aggregate performance metrics for your entire email channel from both campaigns and contact and lead demographics.
― PIPELINE MANAGEMENT
The dashboard is used to understand the health and status of your pipeline. Being able to slice the data and view pipeline by opportunity stages, KPIs, size buckets, timeline, and sales representative, means that you can spot opportunities that require you to pivot quickly, if necessary.
Without proper measurement, marketers or salespeople don’t have the definitive data to prove their strategies are working. The key to understanding the effectiveness and success of your landing page is to learn about the metrics that matter most before keeping track of the numbers.
― KPI LANDING PAGE
The email automation canvas carefully crafted to send the right message at the right moment.
― Email automation
― MY WORK PORTFOLIO
Mobile : +1 845-659-9371
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