"I am passionate in helping organizations transform their data insights into compelling stories."


I am a highly skilled professional with extensive knowledge in CRM, Martech, and business strategy.

I specialize in social data, data governance, data visualization, and predictive analytics. One of my greatest passions is creating visually appealing dashboard designs, starting from the initial idea to the final product.

Furthermore, I am well-versed in advanced SQL,SAQL and Json development.

Alongside my technical expertise, I possess exceptional leadership and interpersonal skills, allowing me to collaborate effectively with individuals at all levels within an organization.

In my leisure time, I enjoy engaging in activities such as playing tennis, drawing/painting, and spending quality time with my loved ones.

― Skills

Stakeholder Management

People Leadership

CRM Integrations

Agile Software Development

  • Asana

  • Jira

Salesforce Development

  • SAQL / Json

  • EA/CRMA/Salesforce Analytics

Marketing Technology:

  • Eloqua

  • Salesforce Marketing Cloud

  • Marketo

  • Aprimo

BI and related tools:

  • Tableau

  • Power BI

  • Tableau CRM

  • Qlick

  • Google Analytics

  • Adobe Analytics

― experience

PwC  / July 2016 - October 2023

Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels to provide a holistic view of marketing and sales efforts

Project Lead, Data Acquisition and Client Data Management

Konica Minolta / Aug 2015 - July 2016

Defines data governance and data quality across direct channels with the goal of improving data driven segmentation of multichannel marketing campaigns while also using predictive modeling to define customer segments

― Education
Iona University- LaPenta School of Business - New Rochelle, NY

MBA / Specializations in Information Systems and International Business

― Certifications

Eloqua B2B Luminary Certification - Jan 2020

Senior Associate

EY / Aug 2016 - Aug 2018

Launched the firm's email group management system, along with helping in the conversion of the firm's legacy Lotus Notes Domino Directory to Microsoft Exchange Active Directory system

Senior Associate

KPMG / Nov 2005 - Apr 2010

Spearheaded all database related initiatives for Global Business Operations including database administration and developing SQL stored procedures for reporting purposes

Senior Manager

PwC  / October 2023 - Present

Partner with stakeholders to establish consensus on crucial marketing performance indicators and formulate guidelines and best practices for assessing our impact on the business. Create and sustain adaptable reports, dashboards, and insights to illuminate engagement trends within campaigns and segments, fostering data-driven decision-making.


The email performance dashboard allows you to view aggregate performance metrics for your entire email channel from both campaigns and contact and lead demographics.


The dashboard is used to understand the health and status of your pipeline. Being able to slice the data and view pipeline by opportunity stages, KPIs, size buckets, timeline, and sales representative, means that you can spot opportunities that require you to pivot quickly, if necessary.

Without proper measurement, marketers or salespeople don’t have the definitive data to prove their strategies are working. The key to understanding the effectiveness and success of your landing page is to learn about the metrics that matter most before keeping track of the numbers.


The email automation canvas carefully crafted to send the right message at the right moment.

― Email automation


― Contact INFO



Mobile : +1 845-659-9371

Website Hosted by : ZYRO.com

Edward R.