"I am passionate in helping organizations transform their data insights into compelling stories."
― ABOUT ME
I am a highly skilled professional with extensive knowledge in CRM, Martech, and business strategy.
I specialize in social data, data governance, data visualization, and predictive analytics. One of my greatest passions is creating visually appealing dashboard designs, starting from the initial idea to the final product.
Furthermore, I am well-versed in advanced SQL,SAQL and Json development.
Alongside my technical expertise, I possess exceptional leadership and interpersonal skills, allowing me to collaborate effectively with individuals at all levels within an organization.
In my leisure time, I enjoy engaging in activities such as playing tennis, drawing/painting, and spending quality time with my loved ones.
― Skills
Stakeholder Management
People Leadership
CRM Integrations
Agile Software Development
Asana
Jira
Salesforce Development
SAQL / Json
EA/CRMA/Salesforce Analytics
Marketing Technology:
Eloqua
Salesforce Marketing Cloud
Marketo
Aprimo
BI and related tools:
Tableau
Power BI
Tableau CRM
Qlick
Google Analytics
Adobe Analytics
― experience
Manager
PwC / July 2016 - October 2023
Transform data into actionable insights through strong storytelling with data designed for executive-level audiences by connecting the dots across channels to provide a holistic view of marketing and sales efforts
Project Lead, Data Acquisition and Client Data Management
Konica Minolta / Aug 2015 - July 2016
Defines data governance and data quality across direct channels with the goal of improving data driven segmentation of multichannel marketing campaigns while also using predictive modeling to define customer segments
― Education
Iona University- LaPenta School of Business - New Rochelle, NY
MBA / Specializations in Information Systems and International Business
Union College - Schenectady, NY
Bachelor’s degree
― Certifications
Eloqua B2B Luminary Certification - Jan 2020
Senior Associate
EY / Aug 2016 - Aug 2018
Launched the firm's email group management system, along with helping in the conversion of the firm's legacy Lotus Notes Domino Directory to Microsoft Exchange Active Directory system
Senior Associate
KPMG / Nov 2005 - Apr 2010
Spearheaded all database related initiatives for Global Business Operations including database administration and developing SQL stored procedures for reporting purposes
Senior Manager
PwC / October 2023 - Present
Partner with stakeholders to establish consensus on crucial marketing performance indicators and formulate guidelines and best practices for assessing our impact on the business. Create and sustain adaptable reports, dashboards, and insights to illuminate engagement trends within campaigns and segments, fostering data-driven decision-making.
― MARKETING EMAIL PERFORMANCE
The email performance dashboard allows you to view aggregate performance metrics for your entire email channel from both campaigns and contact and lead demographics.
― PIPELINE MANAGEMENT
The dashboard is used to understand the health and status of your pipeline. Being able to slice the data and view pipeline by opportunity stages, KPIs, size buckets, timeline, and sales representative, means that you can spot opportunities that require you to pivot quickly, if necessary.
Without proper measurement, marketers or salespeople don’t have the definitive data to prove their strategies are working. The key to understanding the effectiveness and success of your landing page is to learn about the metrics that matter most before keeping track of the numbers.
― KPI LANDING PAGE
The email automation canvas carefully crafted to send the right message at the right moment.