Nice to meet you

Edward Rodriguez is an accomplished professional with extensive experience in digital marketing, project management, and business strategy. He holds a BA from Union College (NY) and an MBA from Iona University, specializing in Information Systems and International Business, providing a strong academic foundation for his career.

Currently serving as Senior Manager in Portfolio Marketing at PricewaterhouseCoopers (PwC), Edward excels in driving high-impact projects, transforming complex data into actionable insights for executive-level decision-making. He works closely with marketing and sales teams, leveraging his expertise in dashboard development, web development, and database management to enhance marketing efforts and optimize sales outcomes. Edward is proficient in tools such as ChatGPT Enterprise, Salesforce Einstein Analytics/CRMA, Power BI, Adobe Analytics, Adobe CDP/CJA, and Tableau, enabling him to deliver impactful insights that help sales teams drive pipeline growth.

Before his current role, Edward served as Manager of Marketing Automation at PwC, where he successfully cultivated client relationships and advanced marketing strategies using platforms like Salesforce Marketing Cloud and Eloqua.

A proven leader, Edward has effectively managed both onshore and offshore teams, mentoring and guiding them to achieve business objectives. His strategic mindset, technical acumen, and commitment to excellence make him a key asset in driving business growth, innovation, and efficiency.

My Education

Salesforce Certified

MBA - Iona University - LaPenta

In Information Systems with a the focus on Data and Analytics. Also strong focus on Finance and International Business.

Eloqua Luminary Certification

BA - Union College (NY)

In Economics and Latin American Studies