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ABOUT ME

Edward Rodriguez is a seasoned professional with a diverse skill set and a wealth of experience in digital marketing, project management, and business strategy. With a Bachelor of Arts from Union College and a Master in Business Administration from Iona University, specializing in Information Systems and International Business, Edward brings a solid academic foundation to his work.

In his current role as Senior Manager/Digital Marketing at PricewaterhouseCoopers, Edward excels in transforming data into actionable insights tailored for executive-level audiences. He collaborates closely with marketing and sales teams, leveraging his expertise in Agile software development, web development, and database management to drive holistic views of marketing and sales efforts. Edward's proficiency in tools like Tableau CRM, Marketing Cloud, and Eloqua empowers him to create impactful dashboards and customer journey tactics.

Prior to his role at PricewaterhouseCoopers, Edward served as Manager of Marketing Automation COE at the same company, where he showcased his ability to solve complex business issues and drive client relationships through innovative marketing strategies. His experience at Konica Minolta as a Project Lead II involved defining data governance and implementing predictive modeling to enhance multichannel marketing campaigns. At Ernst & Young and KPMG, Edward demonstrated his proficiency in database management and analytics, contributing significantly to the firms' marketing initiatives and operational efficiency.

Edward's skill set encompasses stakeholder management, research, documentation, and effective communication in English and Spanish. He has a proven track record of leadership, coaching, and managing teams, both onshore and offshore, to achieve business objectives. Edward's dedication to excellence, coupled with his strategic mindset and technical prowess, makes him a valuable asset in driving business growth and innovation.

My Education

Salesforce Certified
Adobe Real Time CDP Certification

MBA - Iona University - LaPenta

In Information Systems with a the focus on Data and Analytics. Also strong focus on Finance and International Business.

Eloqua Luminary Certification
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a certificate certificate for a certificate for a certificate
BA - Union College (NY)

In Economics and Latin American Studies